Keeping track of specific website metrics through a platform like Google Analytics is a great way to get insight into how your target market is interacting with your product or service, and if you’re communicating your value effectively. Here, we’ve picked out the top 5 metrics that you should be tracking on your website, why you should track them, and an idea of benchmark statistics to guide your website performance.

Multi-channel marketing refers to using a variety of marketing channels to attract customers by thinking carefully about the unique strengths of each marketing channel – whether it be email, websites, social media, video or print – to communicate the value…