Ethical business

The rise of ethical consumerism is great news for the planet, and great news for brands producing ethically sourced and sustainable products and services.

Top 5 website metrics that can improve your digital marketing

Keeping track of specific website metrics through a platform like Google Analytics is a great way to get insight into how your target market is interacting with your product or service, and if you’re communicating your value effectively. Here, we’ve picked out the top 5 metrics that you should be tracking on your website, why you should track them, and an idea of benchmark statistics to guide your website performance.

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