Keeping track of specific website metrics through a platform like Google Analytics is a great way to get insight into how your target market is interacting with your product or service, and if you’re communicating your value effectively. Here, we’ve picked out the top 5 metrics that you should be tracking on your website, why you should track them, and an idea of benchmark statistics to guide your website performance.
Do you, as an ethical brand, understand who you're trying to reach with your marketing? It's important to think carefully about exactly who you want to reach to help inform your marketing strategy and content.
The rise of ethical consumerism is great news for the planet, and great news for brands producing ethically sourced and sustainable products and services.